Vice President of Development & Marketing

EdVoice is seeking a results-driven and entrepreneurial Vice President of Development & Marketing (VPDM) to amplify our impact by securing funding to sustain our initiatives, raising awareness about our policy priorities, and expanding our community of advocates. The VPDM will oversee fundraising and grantmaking, marketing and communications, community building and grassroots activation, and systems building. They will execute an integrated vision to attract, rally, and sustain our diverse network of donors, partners, and champions, working closely with the CEO to collectively raise a budget of $2 million for EdVoice and $2.3 million for EdVoice Institute.
The ideal candidate is a passionate storyteller who is skilled in utilizing marketing tools to create engaging content, events, and communications that drive the actions of donors and partners. They will also have a deep understanding of fundraising and donor stewardship best practices and a proven track record of thinking outside the box to generate funds. They will be excited about the opportunity to build a large community that is taking action, through philanthropy and advocacy, to improve public education and expand opportunity for children from low-income communities.

Compensation and Benefits

The compensation range is $170k - $195k, commensurate with experience. Benefits include:

• Health, dental, and vision insurance for the employee, spouse, and eligible dependents
• 13 days of paid time off (PTO), 12 paid holidays, winter break from December 25th - 31st, plus sick days
• Fully vested employer 1:1 match of employee 401(k) contributions up to 4%
• Reimbursement of up to $500 for a remote workspace, in accordance with
  organizational policy
• Reimbursement of up to $750 for cell phone, in accordance with organizational policy
• $90/month technology stipend

This is a full-time position based in California. The work environment is currently remote with 10% - 20% travel expected to meet with the full team and key partners.

EdVoice is proud to be an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, sexual orientation, national or ethnic origin, age, disability, pregnancy, or veteran status. We strongly encourage applications from candidates of all races, national origins, ages, religions, creeds, veteran or disabled statuses, sexual orientations, gender identities, or gender expressions.

Please visit our website for more information at www.edvoice.org.

Fundraising Strategy & Execution (50%)

• Develop and implement a fundraising plan with clear goals, objectives, and
  strategies to raise $2 million for EdVoice and $2.3 million for its sister
  organization, EdVoice Institute, with the aim of substantially increasing the
  budget over the next two to three years
• Provide direction and thought partnership to the CEO to drive the exploration of new fundraising sources and initiatives and facilitate the successful execution of solicitations
• Establish a system for identifying and attracting new potential donors with a focus on strengthening the pipeline of and retaining high-capacity, influential funders
• Research grant opportunities and partner with the Director of Marketing &
  Communications to prepare proposals for submission including writing and organizing materials, monitoring applications, and submitting progress reports
• Collaborate with the CEO and Director of Financial Management & Operations to ensure sustainable budgeting by creating and monitoring revenue projections, identifying key trends, and implementing strategic adjustments

Marketing & Communications (25%)

• Create and execute a comprehensive communications and marketing strategy in partnership with the Director of Marketing & Communications to elevate the brand identity of EdVoice and EdVoice Institute as a trusted voice for education policy reform and ensure consistent messaging across all channels
• Work alongside the Director of Marketing & Communications to create fundraising collateral aimed at increasing donations and engagement including annual reports, presentations, email communications, digital advertising, website content, and other marketing materials
• Support the Director of Marketing & Communications in building a strong social media presence that showcases relevant content to enhance community awareness of education policy issues and expand our audience across multiple platforms; monitor and test new approaches to ensure high engagement and reach
• Assist the Policy Team in creating informative and compelling content that effectively explains complex policy issues to diverse audiences in the form of infographics, social media graphics, and other visual aids
• Outline an effective media relations plan with the Director of Marketing & Communications that includes targeted outreach to key outlets, a streamlined process for managing media requests, and curated responses as necessary

Network Activation & Donor Engagement (15%)

• In collaboration with the Policy Team, create and manage a multi-channel
  engagement plan that activates, grows, and sustains EdVoice’s network of
  supporters, community leaders, educators, and parents
• Establish a targeted stewardship program including appeals, campaigns, special projects, and events to keep donors and supporters informed about EdVoice’s key priorities and successes, increase engagement, and cultivate annual giving commitments
• Manage the development and execution of community-centric digital giving strategies that increase small-dollar revenue from campaigns and contribute to the expansion and diversification of our donor base
• Work with the Policy Team to implement programs, initiatives, and events to maximize the participation of our network of supporters in our advocacy efforts such as messaging elected representatives, participation in rallies, and attendance at legislative sessions
• Forge partnerships with education advocacy organizations and key collaborators to promote collective action on network engagement opportunities and build a robust coalition

Data Analysis & Reporting (10%)

• Maintain and optimize the CRM system to effectively track and enhance
  interactions with supporters, partners, and key decision-makers; foster a
  data-driven decision-making culture by equipping sta with the skills to use tools and gather actionable insights
• Design and manage a donor and partner segmentation system with clear strategies for consistent engagement and incentives based on giving levels and/or political engagement levels
• Oversee the donor database, gift processing, acknowledgments, and recognition; establish processes to improve data integrity and track and analyze fundraising results
• Ensure the timely submission of grant performance reports in adherence with funder requirements
• Partner with the Director of Marketing & Communications to measure the success of community engagement and online giving campaigns and use analysis to identify solutions and promote innovation
• Lead research efforts on philanthropic and marketing trends and the latest tools (e.g., AI) to innovate plans, systems, and practices