Move LA

Los Angeles - the land of freeways, home to "car culture," and soon-to-be host to our third Olympiad. Our initiative would beta-test a new kind of street, a linear festival that celebrates the unique neighborhoods of LA, its culture, and its people where moving through the region produces zero-carbon, and the experience is as interesting as the destination. The "Festival Trail" is part transit corridor, watch party, performance venue, job creator...a platform for cultural expression and a gift to Angelenos long after the 2028 Games are over.

Move LA led the successful broad-based coalition efforts to pass transformative mobility solutions through Measures R (2008) and M (2016) in LA County. Our bold vision is for a more accessible, equitable, and climate-resilient region with clean air, multi-modal mobility, affordable housing, good jobs, and community development without displacement. Our initiative will fight for equitable investments in affordable housing, better public transit service, and biking, walking, and bus infrastructure that reduces single-passenger vehicle travel.

Our “Boulevards of Opportunity for Affordable Housing” project will promote policies enabling affordable multifamily housing in mixed-use developments with robust urban greening and bike/pedestrian improvements along commercial boulevards served by zero-emission bus rapid transit (BRT). We will reach out to advocates, cities, and agencies to create an implementation strategy, and find a city or Council of Governments willing to begin a process that would result in a model boulevard of opportunity, stage symposiums and publish a how-to manual.

Move LA will build a broad coalition of diverse supporters towards a grand bargain to dump diesel, accelerate deployment of zero-emission cars and zero and near-zero emission trucks, and fund clean, regional transit infrastructure. As we did on transportation with Measure M, we can work together regionally to achieve the LA2050 goal to reduce exposure to air toxins and address greenhouse gas emissions in a serious and sustainable way so that climate change and air pollution are in the past.

Move LA is building a broad coalition and championing a grand bargain to achieve the audacious goals of cleaning our air of diesel toxins and greatly advance the fight against climate change.

With the cost of education going up and the economic fortunes of families going down, students need a break. We’re working with LA Metro and community colleges in LA County to build support for prepaid fare-free student transit passes to: 1) make it easier and cheaper for students to get to school and jobs; 2) reduce traffic, driving and GHG emissions; 3) fill empty seats on transit and reduce the operating cost per ride; 4) encourage life-long ridership, and 5) make it easier to learn!

We want to take our organizing campaign's ground game up a notch with a digital media platform and strategy.

Wouldn’t it be great if your college student ID was also your transit pass? It is if your student ID is from Santa Monica College and you get to ride “Any Line, Any Time” on the Big Blue Bus. It’s a triple win – for students, transit agencies and colleges. Students get to ride “Any Line, Any Time” for a nominal fee each semester, the transit agency has more riders, and the college doesn’t have to build so much parking. Whether or not you’re a student you benefit from less traffic in the neighborhoods surrounding colleges and less air pollution in the LA Basin. With less driving, lower greenhouse gases and less emissions, the environment and our health are the really big winners. That’s why we call it “Student Eco Riders.” Here’s how it works in Santa Monica. Fourteen dollars of the student body fee each Santa Monica College student pays go towards “purchasing” the transit passes each semester. Santa Monica College also kicks in some money, too. The Big Blue Bus gets additional revenues and additional riders allowing them to increase bus service. The student ID is a smart card that is programed to work on the Big Blue Bus. Students at 10 other Southland colleges also ride free on any line at any time -- CSU Long Beach, UC Riverside, Chaffey College, Crafton Hills College, San Bernardino Valley College, Rio Hondo College, Riverside City College, California Baptist University, La Sierra University and Mt. San Jacinto College. It’s time to get more colleges and more students on transit! Under the banner of Student Eco Riders, Move LA wants to bring together other transit agencies, colleges and student governments to get them all jazzed up about the possibilities and particulars of getting college students unlimited access to transit. We’ll convene key players to talk about what has worked and what could be better using the experience in Santa Monica with the Big Blue Bus, in Long Beach with Long Beach Transit, in Riverside with the Riverside Transit Agency and in San Bernardino with Omnitrans. We’ll find the right people at the colleges, transit agencies and student governments who want to make this happen and bring them together to push forward on new agreements covering many more students. Student Eco Riders hits several bottom lines for the LA we’d all like to see in 2050. Fewer people driving means cleaner air, which we need way more of in smoggy Los Angeles -- for the environment and for our health. Getting by with one less car has a huge positive impact on your pocketbook to the tune of $8,000/year per car – a major income boost for most people. And there’s nothing like a transit system that everyone uses to increase the social connectedness in a place. What are we waiting for: Vote for Move LA’s Student Eco Riders!